This past year WPNT called on VirtuMedia to develop an Identity Program for them. They wanted a new logo that spoke to their global client base and were looking for a color palate that was current and easy to digest. The components of the WPNT Identity Program included the new logo, business card design, templates for proposals, an online newsletter and presentations. VirtuMedia also developed a “Toolkit’ manual of identity standards for WPNT employees. The Toolkit outlined specifications for fonts, color palates, proposals, business cards and online newsletter standards. Operating in a number of global locations, WPNT now has a unified identity across the board and were very pleased with the outcome.
The identity has been carried over to a new WPNT website and VirtuMedia has provided design support for several high level presentations for NASA and High Level Executives using the “New Look”. VirtuMedia also assisted WPNT with Video clip editing that helped to enhance their messaging.
WPNT is constantly educating and training high level associates and realizes how important it is for your image to match your messages.